Website Analysis: White-Jessip

This is the third in a series of three posts analyzing campaign websites.

Address: http://kaleighandalicia.com/

The White-Jessip website is is packed full of professionalism and Panther pride, much like the website constructed for Jordan and KaLeigh during last year's NISG election.  KaLeigh and Alicia are touting that they want to carry on what they've been doing this last year with a few new twists, and their website embodies this, as well.  Just like the other two websites, I was able to view their site on my iPad and Android phone without any issues.  (Props to all three campaigns having mobile sites! I think this is a first!)

What They Are Doing Uniquely

• Campaign News - Throughout their campaign, KaLeigh and Alicia's website has had a variety of important links with big, bold pictures and buttons on their homepage.  These links go to links relevant to UNI and the White-Jessip campaign.  While I'm not sure I would have called this section Campaign News (because not all of the links have related 100% directly to the campaign), I really like that this website is giving students current and pertinent information right from the home page.
• Displaying Sponsors - While it is possible that the other campaigns didn't acquire sponsors for their campaign, I am glad that KaLeigh and Alicia are not only displaying their sponsors on one page, but all of their pages.  This may have been part of the agreement between the White-Jessip campaign and these sponsors, but I also view this as another step toward transparency.

What They Are Doing Well

• Consistent Branding - The White-Jessip campaign has clearly established and consistent logo that is on absolutely all of their campaign materials (with the exception of the images on which they just use the secondary logo of Inform. Involve. Inspire.).  The logo is well designed, professional, and easily read.  The logo is even plastered across the top of their platform PDF.  If a student has been paying any attention to the NISG elections this year, there is no doubt that they have seen this logo more than once.
• Black and White Poster - While all of the White-Jessip downloads are great (they even have an image for the new Twitter profile banner!), having a downloadable black and white poster is by far their best thing available.  All students have access to free black and white printing on campus, so it is smart to have a downloadable poster that is optimized in grayscale so students can print off their own posters to put on places like residence hall doors.

What They Could Do Better

• Utilizing Space - The home page is laid out so well with big (but not too big) graphics and easy-to-navigate links.  However, all of the other pages on the website are kind of a letdown for me from a design perspective because the right column is so poorly utilized.  On some pages there is a link to tweet with the hashtag #NISGElections and a button to like their page on Facebook (which are great features to have), but I would have much preferred to see what is in the sea of purple at the bottom of the page in that column.  This may be seen by some people as a design preference, but I feel like the Twitter feed is relevant enough to be placed higher on the page, so why not put it where there is space?

Overall Thoughts
This is undoubtedly the best website of this campaign season.  It is attractive, professional, and easy to navigate.  KaLeigh made a smart choice by using the same web team that helped her and Jordan achieve victory last year.